Conservative TV Network Partners with Fox for Added Value, Right Value
by Allie Martin
February 16, 2004
(AgapePress) - A Christian cable network is expanding its lineup to help believers better influence the culture for Christ.
Executives with FamilyNet, the television subsidiary of the North American Mission Board of the Southern Baptist Convention, announced its plans during the National Religious Broadcasters convention in Charlotte, North Carolina. The expanded fall lineup will include alliances with Fox News and conservative Christian personalities such as radio commentator Janet Parshall, Jay Sekulow of the American Center for Law and Justice, and Dr. James Dobson of Focus on the Family.
FamilyNet CEO Bob Sutton says Christians cannot make a difference in society if they are not informed. He notes that partnering with such widely respected commentators will help the network ensure that important information is given comprehensive and trustworthy treatment.
"You take a great Christian like Janet Parshall," Sutton says. "She'll be able to be talk to her radio audience and also be talking to our television audience, talking about the comments of the day, on what's happening."
For an example, Sutton recalls a recent broadcast of Parshall's during which she addressed the issue of homosexual marriage. "That would have been perfect with us," he says, "because she could be doing that and we could be running some tape from Fox News that also enhances her program."
The cable network executive says believers are called to make a positive mark on society and will be held responsible for the impact they have had -- or should have had. "I don't want to stand in front of the King and say, 'You gave me this opportunity, and I flubbed it.' That will not happen with the Lord. I don't want to be held accountable [for failing Him]. It's because of His grace that we are able to do this," Sutton says.
FamilyNet's weekly schedule includes more than 50 hours of original, values-based programming produced by the network, as well as many other exclusive programs.
