Parents Cautioned: Look Out for LOGO
by Mary Rettig and Jody Brown
June 30, 2005
(AgapePress) - The director of research for the American Family Association (AFA) says parents need to be on the lookout for a new cable network designed for homosexuals.
The new MTV network, LOGO, launches today (June 30) in about ten million homes with digital cable in major metropolitan areas like Los Angeles, New York, and Atlanta. It is designed to appeal to a "gay, lesbian, bisexual, and transgender audience," and will feature such programming as the Annual Gay & Lesbian Alliance Against Defamation (GLAAD) Awards, Queer As Folk, and homosexual films.
Unlike other homosexual networks, LOGO will be available in homes without paying any premium. AFA's Ed Vitagliano says that should pose a major concern for parents.
"LOGO is going to be on local cable systems, not as a premium channel like Showtime or HBO -- which you pay for if you want it. It is going to be, at least in some markets, part of the general, regular [cable] package," he says. "So what's going to happen is that parents are going to find one day that, as their kids are flipping [the channels] to go to Cartoon Network or Nickelodeon or something of that nature, they're going to go past LOGO [and] the homosexual programming on that network."
Because of LOGO's connection with MTV, Dr. Janice Crouse of Concerned Women for America fears teens, in particular, will be drawn to the homosexual network. MTV, she says, endorses campaigns that have targeted teens with "demagoguery."
"Now they are taking their activism a step further to indoctrinate our children through a special gay network that will portray homosexual in a positive, appealing way, legitimizing the homosexual lifestyle for children in millions of American homes," Crouse says. "This is a sad day for America's children. LOGO is another assault on our children's innocence."
Vitagliano expects that as time goes on, programming on LOGO will drift toward the explicit.
"I think maybe initially there will be an attempt to dampen that kind of material -- but they are going to show homosexual films," he explains. "There will be, for example, scenes of men kissing men and women kissing women, even if it's not sexually explicit."
He warns parents that "right out of the gate" LOGO will have those kinds of products. "That is going to be problematic for a lot of parents," he says. "Those are things they don't want their kids seeing."
The pro-family researcher urges cable customers to call their cable providers and tell them not to place the LOGO network on the general cable package.
Sponsors of LOGO include Miller Lite, Motorola, Tylenol PM, Orbitz, Subaru, Lions Gate Films, and Showtime Networks. Crouse chides sponsors for putting their advertising dollars and their stamp of approval on a "lifestyle that is not only immoral, but devastates lives by the diseases it inflicts."
