GOSPELSHOE(TM) Campaign Aims for a Higher Calling Among the Millennial Generation
by Staff
May 6, 2008
NASHVILLE, (christiansunite.com) -- GospelShoe is a line of footwear and accessories that aims to accomplish two goals: share shoes with needy people around the world while sharing the gospel of Jesus Christ at the same time. The shoes were created in the spirit of the Wordless Book -- a long-standing tradition among missionaries to explain the Christian faith by using colors instead of words.Dr. Jay Strack, President of Student Leadership University in Orlando, Florida, recently endorsed GospelShoe as another way to tap into a sense of "relevance" widely sought by the Millennial Generation (youths born between 1980 and 2000).
"Millennials are tired of hearing what Christians believe; they want to see what we believe," said Dr. Strack, during a recent presentation for the National Religious Broadcasters convention in Nashville, TN. Dr. Strack said that in light of the current wave of national 'cause marketing' promotions (Oprah's 'Big Give' is a prime example), people are supporting creative efforts that directly benefit people in need.
GospelShoe.org sells its line of shoes at cost, and also allows web visitors to purchase shoes for people around the world who don't own a single pair.
Dr. Strack has issued a challenge to start with one small unselfish gesture and buy one pair of GospelShoes for as little as $5.00. "This purchase will make a big difference in the lives of those across the country that are without a pair of shoes," he said.
"The world is changing and it requires a change in attitude," said Soles4Souls Founder and CEO, Wayne Elsey. "The Millenial Generation sees the importance of helping the less fortunate, and GospelShoe is another tool they can use to accomplish that goal," he said.
GospelShoe.org and Soles4Souls, its partner in distribution of the donated footwear, are both non- profit organizations dedicated to providing free footwear to people in need worldwide.
For more information, visit www.gospelshoe.org or call 615-232-2365.
ABOUT DR. JAY STRACK
Dr. Strack is an effective communicator author and minister from Orlando, Florida. He has spoken to an estimated 15 million people in his 29 years of ministry. He has served as the editor of two bible translations, and authored more than 15 highly acclaimed books. Visit the Student Leadership University website at www.studentleadership.net.
