Massive New Media Campaign Raises Public Awareness of Embryo Donation & Adoption to Remarkable Heights
by Staff
June 3, 2008
FULLERTON, Calif., (christiansunite.com) -- Stories of embryo donation and adoption are sweeping across the nation through Internet sites like YouTube, MySpace and Facebook, and through a targeted direct mail campaign. The new media campaign began in March with the launch of three educational videos detailing the extraordinary procedure of donating already created embryo's to couples who otherwise could not conceive. Its part of an ongoing public awareness campaign by Nightlight Christian Adoptions (Nightlight) under a grant from the U.S. Department of Health and Human Services.The next three videos, "Making Dreams Come True", "Thank You", and "Where Do Frozen Embryo's Come From?" can be found on the abovementioned Internet sites or at www.embryoadoption.org by clicking on the Video Encouragement section.
Since March, 587 fertility clinics have received a direct mail piece inviting them to view the videos resulting in inquiries from several of them about building their own embryo donation programs.
Approximately 1,200 adoption agencies were invited to visit the Website to see the videos, resulting in requests for additional information about embryo donation and adoption to share with their clients, and requests to be added to the list of services providers on www.embryoadoption.org.
Finally, an initial distribution to over 1,000 email addresses started an aggressive progressive distribution of the videos through the Internet, as recipients were invited to forward the messages on to at least five of their personal email contacts.
"The results from using new media to spread the word about this amazing option for families are nothing short of incredible," said Kimberly Tyson of Nightlight. "We plan to keep spreading the word until embryo donation and adoption becomes a household name."
Embryo donation and adoption is a relatively new practice in the United States.
Nightlight, through its Snowflakes® program, has realized the birth of 165 babies since 1997 with many more on the way. There are still an estimated 500,000 frozen embryos in storage across the country and progressively more are being donated for adoption each month.
This public awareness campaign is supported by grant number 2EAAPA941000-03-00 from the U.S. Department of Health and Human Services.
