Country Music Television and Faith Time Inc. Announce Partnership to Bring Block of Religious Programming to Cable Starting September 1st, 2008
by Staff
July 30, 2008
IRVING, Texas, (christiansunite.com) -- Country Music Television (CMT), a unit of MTV Networks and Viacom, in partnership with Faith Time Inc., announces the formation of Faith Time, a religious programming block. Beginning September 1st, 2008, Faith Time will be viewable seven days a week from 4:30 a.m. to 6:00 a.m. EST.Faith Time Inc., a media buying agency dedicated to promoting the religious sector, will begin airing religious and humanitarian shows on Viacom owned channel CMT.
The partnership between Faith Time Inc. and CMT will allow for a low pricing policy that will help emerging ministries and churches establish a national television presence; CMT garnishes a built-in audience of more than 88 million households. Faith Time Inc. is confident that its' programs will be well received by Christian religious television viewers. With such an extended reach, CMT will be available to the vast majority of the US population.
"CMT negotiated an impressive deal with Faith Time. This will allow churches, nonprofit business and charities in the religious sector to get their messages out through one of the strongest media venues out there, television, at an excellent price point," said Kevin Cortez of Faith Time Inc. On top of the 1.5 hour programming block, CMT is also offering advertising spots during the day to promote the Faith Time programming block while Faith Time Inc. will manage off-air promotions using advanced technologies including direct mail, live phone operators and IVR that can handle large volumes of calls during telecasts and promotions.
"This is an opportunity to spread hope to the world," says Cortez. "At half the price of comparable networks, Country Music Television's Faith Time block will quickly become an anchor for the early morning line up. Few networks can claim 88 million households. Faith Time is pleased to have been selected to exclusively represent the Christian religious airtime on CMT."
"CMT is very excited to partner with Faith Time Inc. Our viewers both share steadfast, traditional values with optimism for the future. CMT will enjoy the benefit that Faith Time Inc. will bring to its audience of down to earth, family and community oriented viewers. We look forward to a long, successful partnership," said Alice Cocco, Director at MTV Networks.
For additional information on Faith Time Inc. and their Faith Time programming block on CMT, please visit Faith Time Inc. at faithtime.tv. For more information on CMT, visit cmtpress.com.
About Faith Time Inc.:
Faith Time Inc., a media buying agency dedicated to the religious sector, develops effective campaigns that are aligned to clients' goals, objectives and budget. Visit the Faith Time Inc. web site at faithtime.tv for more information, including their programming block on CMT's Faith Time.
