Marketing Expert on a Mission to Help Churches Think Smart about Advertising and Marketing
March 19, 2009
FORT COLLINS, Colo., (christiansunite.com) -- Veteran marketing expert Rod Arnold is helping churches be strategic in their use of advertising and media -- prompting significant growth. "I'm a big believer in the local church," says Arnold. "But sadly, many churches actually do more harm than good with their marketing efforts. They dive into advertising without first doing the essential work of positioning and branding, and then don't get the results they hoped for."
Arnold outlines BrandSmart Method fundamentals in a new book, What Smart Churches Know: How Branding and Marketing Know-How Can Revolutionize Your Church.
Arnold's message has a direct benefit to media outlets -- including radio, TV, digital and printed publications. "Once churches understand how to think smart about marketing, they need advertising to get their message out. Churches need this information, and I'm doing everything I can to be a good steward and get it into their hands." says Arnold.
Arnold's 15-years of branding, marketing, and strategic leadership at key companies has helped him hone the "BrandSmart Method," an innovative seven-step process for church branding and marketing. Arnold has held executive positions at Integrity Music, Group Publishing, and Teen Mania. Brands that have benefited from Arnold's BrandSmart Method include powerhouse names like Hillsong United, Integrity Live, Acquire the Fire, BattleCry, Dare2Share, and others.
"Buying ads and sending out marketing pieces without first branding doesn't work," says Arnold, who's quick to admit there's nothing magic about branding alone. "However, advertising through radio, TV, newspapers, magazines, the Web and other media can be very beneficial, if they take a smart branding approach. A local church that first uses the BrandSmart Method can then advertise and market with confidence...and success."
In addition to being an author, Arnold is also a sought- after speaker, trainer, coach, and consultant. Arnold is available for interviews, articles, seminars and expert consultation. Subscribe to Arnold's blog at www.BrandSmartChurch.com for compelling marketing information to share through your media outlet.
"I've been blessed to serve Christian industry giants," says Arnold. "I'm even more blessed to share the secrets I've learned with local churches."