Former Prison Fellowship Senior Executive Joins Advent Film Group
by Staff
July 6, 2009
MEDIA ADVISORY, (christiansunite.com) -- Following Provident-Integrity Distribution's successful DVD release of the pro-life film, "Come What May," made by Advent Film Group (AFG), senior executive Michael Snyder joins AFG as a Principal in charge of business, marketing, and distribution. He joins AFG's Founding Principal, George Escobar, who leads production and development.Snyder is the former Senior Vice President of Prison Fellowship and head of its Christian worldview teaching and advocacy Division encompassing BreakPoint, the Centurions Program and the Wilberforce Forum. Provident-Integrity, a unit of Sony, released the hit films "Facing the Giants" and "Fireproof."
"Mike's deep experience in building and growing ministry-oriented enterprises is a tremendous blessing for AFG," announced Escobar. "As a former partner in several major law firms, Mike brings marketing, financial, and deal structuring savvy to shape attractive investment opportunities in our coming films."
According to Snyder, AFG's next two movies fulfill audience demand for family-friendly films that matter. "With our next film slate, we are leveraging our marketing and production funds by releasing back-to- back films, driving greater box-office yields, DVD sales, and bundling opportunities," explained Snyder. "It builds on brand momentum begun by 'Come What May.'"
Manny Edwards, head of Brightline Pictures, continues his collaboration with AFG as director and screenwriter. Edwards is leading the creative efforts for a new Brightline/AFG co-production. Still in development, this new film has already garnered support from major family and men's ministry organizations. Edwards said, "Faith-based films made on micro-budgets (under $1 million) that serve important initiatives, such as saving marriages or fighting for the unborn, succeed by generating powerful grassroots support."
Escobar revealed, "We take our inspiration from the vantage point of where God is working in people's lives. We do our best to make 'His' stories, not our own. More importantly, we acknowledge His sovereignty in shaping culture for His glory. He knows which stories are enduring, have lasting values--the stories that matter."
Despite tough economic times, movie industry box- office revenues for first-quarter (Q1) 2009 were up nine percent over Q1 2008. Snyder explains the appeal of movies made by AFG: "Faith-based audiences appreciate tasteful, refreshingly told stories that have a solid Biblical worldview and strengthen families. Everyone loves tales of second-chances, hope, and determination. We are making these films because we need them now, more than ever."
About AFG
Advent Film Group was founded to make films and filmmakers for Christ and the world. Learn more at www.ComeWhatMayTheMovie.com or www.adventfilmgroup.com.
