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David vs. Goliath: American Jewish Entrepreneur Launches Campaign to Counter Boycotts and Terror Against Israel with Genesis Waters

by Staff
July 21, 2010
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MEDIA ADVISORY, ( -- Social entrepreneur Michael Gerbitz is countering boycotts and terror against Israel with a simple product everyone consumes - water. He recently introduced a new mineral water from Israel (Genesis Waters) to the American market with a unique mission - to support Israel and help victims of terror.

Bet Shemesh, Israel, July 14, 2010 - Following Israel's recent Gaza flotilla incident, calls to boycott Israeli goods are gaining strength as Israel's foes attempt to alienate the Jewish State politically and economically.

Michael Gerbitz, founder of Genesis Waters,( has initiated a grass-roots campaign to counter the boycotts. He's made it easy for Israel supporters to express their support by buying natural mineral water from Israel.

"Drinking Genesis Living Waters of Israel is a way to connect with Israel, support the Jewish State and help victims of terror," says Gerbitz.

Why bottled water? "Americans drink lots of bottled water - especially in the summer," says Gerbitz. "Why not buy water from Israel and help Israel economically, socially and politically at the same time?" Every purchase supports Israel's victims of terror, through donations to organizations that provide physical, financial and emotional relief.

Gerbitz claims Genesis Waters stands up to the world's finest mineral waters. Its upscale bottle resembles Fiji Water with an attractive "see through the water" label depicting Israel's green landscapes and flowing streams.

The water is bottled at a pristine source near the Sea of Galilee, alongside the Jordan River and is promoted as a "healthy and refreshingly pure experience for body and soul."

Gerbitz explains that Israel's water is called "Living Water" in the Book of Genesis, referring to an everlasting "Source of Blessing." He believes Israel is a source of blessing as evidenced by its "consistent achievements that benefit the world."

Israel is a global leader in green technologies; water purification and conservation. Genesis Waters plans to introduce a revolutionary new Living Water technology from Israel for home, pool/spa, commercial and agricultural use.

Genesis Waters is available for home delivery through its website. Distribution channels include wholesale, affiliate marketing, private labeling, fundraisers and events.

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