Search Religion News

Show summaries

Religion News
Israeli News

Top News Stories
U.S. Political News
Canadian News

Christian Magazines
Link To Us

Bible Resources
• Bible Study Aids
• Bible Devotionals
• Audio Sermons
• ChristiansUnite Blogs
• Christian Forums
• Facebook Apps
Web Search
• Christian Family Sites
• Top Christian Sites
• Christian RSS Feeds
Family Life
• Christian Finance
• ChristiansUnite KIDS
• Christian Magazines
• Christian Book Store
• Christian News
• Christian Columns
• Christian Song Lyrics
• Christian Mailing Lists
• Christian Singles
• Christian Classifieds
• Free Christian Clipart
• Christian Wallpaper
Fun Stuff
• Clean Christian Jokes
• Bible Trivia Quiz
• Online Video Games
• Bible Crosswords
• Christian Guestbooks
• Banner Exchange
• Dynamic Content
Subscribe to our Free Newsletter.
Enter your email address:

Religion News
 You're here » News Main Index » Religion News
Religion News
Printer friendly version
Email page to a friend
Link to this story

Hollywood Out of Step with Middle America, Pundit Ted Baehr Says

by Staff
January 9, 2012
Like This Page?

HOLLYWOOD, Calif., ( -- Domestic ticket sales for movies continued to plummet in 2011 from their highs in the early 2000s, when THE LORD OF THE RINGS, THE PASSION OF THE CHRIST, and SPIDER MAN ruled the box office, according to figures released recently by Hollywood.

Media scholar Dr. Ted Baehr, founder and chairman of the Christian Film & Television Commission®, thinks many in Hollywood have lost touch with Middle America.

"They don't know how to market to the average American who is a churchgoing Christian who believes in God, country, and family," Dr. Baehr said.

For instance, Baehr noted that industry figures show that Hollywood is making more and more R-rated movies, even though such movies are making less and less money.

According to The Numbers, a box office website, Hollywood released 205 R rated movies in 2011 but only 184 in 2009, and 193 in 2010. Yet, the average R rated movie in 2011 made only $10.8 million in 2011, compared to $12.6 million in 2010, and $14.9 million in 2009.

In comparison, G rated movies averaged $34.6 million in 2011 when 18 G movies were released, $56.6 million in 2010 when nine G movies were released, and $19.9 million in 2009 when 15 G movies were released.

"That means G rated movies can make up to three or five times as much money as R rated movies," Dr. Baehr pointed out. "They also far outperform R rated movies on DVD and Blu-Ray."

"PG movies also do much better on average," Baehr added.

Dr. Baehr will release more statistics on what movies did the best at the box office and on home video at the 20th Annual Faith & Values Awards Gala and Report to the Entertainment Industry, to be held Feb. 10 at the Universal Hilton Hotel in the heart of Hollywood.

"Year in and year out, our statistics show that moviegoers prefer family-friendly movies with positive Christian, wholesome, patriotic, conservative, and traditional moral values," Dr. Baehr said.

He concluded, "Middle America wants to see, rent, and buy entertaining movies with Christian, biblical values that they can show to their whole family. They want to see Good triumph over Evil, Justice to prevail, Truth to defeat Falsehood, and Purity to conquer Lust. They reject movies with explicit, graphic sex and violence."

Dr. Baehr is chairman of the Christian Film & Television Commission® (CFTVC) ministry and its family guide to movies, Movieguide® ( CFTVC and Movieguide® are an international non-profit ministry dedicated to "redeeming the values of the entertainment industry, according to biblical principles, by influencing industry executives and by informing and equipping the public about the influence of the entertainment media."

Discuss this article in the ChristiansUnite Discussion Forums

Back to Religion News Headlines.

More From ChristiansUnite...    About Us | Privacy Policy | | Site Map | Statement of Beliefs

Copyright © 1999-2019 All rights reserved.
Please send your questions, comments, or bug reports to the

NOTE: News and information presented on this web site is for informational purposes only. does not necessarily endorse the views and opinions expressed.